Friday, May 06, 2011

Big Pharma trying to convince women they need to feel sexual

Big Pharma trying to convince women they need to feel sexual desire all the time so they'll buy "female Viagra"

The pharmaceutical industry is in the midst of a major push to secure FDA approval for drugs to treat "female sexual dysfunction," including a public relations campaign to convince women that the condition is real in the first place.

"This is really a classic case of disease branding," said Adriane Fugh-Berman of Georgetown University, who studies drug marketing. "The messages are aimed at medicalizing normal conditions, and also preying on the insecurity of both the clinician and the patient."

Fugh-Berman's comments refer to a major ad campaign by drug company Boehringer Ingelheim, which is seeking FDA approval for a drug to treat low female libido. If approved, the daily pill would be the first drug in the United States designed to treat low sexual desire in premenopausal women. Read more...

Female Sexual health

No comments:

Dr. Group's Secret to Health Kit

Dr. Group's Secret to Health Kit

$39.94
[ learn more ]

Add to Cart

Dr. Group's Secret to Health Kit offers simple at-home solutions for cleansing internally and externally thereby reducing toxins, restoring the body's natural healing process, and helping you achieve true health and happiness.