Big Pharma trying to convince women they need to feel sexual desire all the time so they'll buy "female Viagra"
The pharmaceutical industry is in the midst of a major push to secure FDA approval for drugs to treat "female sexual dysfunction," including a public relations campaign to convince women that the condition is real in the first place.
"This is really a classic case of disease branding," said Adriane Fugh-Berman of Georgetown University, who studies drug marketing. "The messages are aimed at medicalizing normal conditions, and also preying on the insecurity of both the clinician and the patient."
Fugh-Berman's comments refer to a major ad campaign by drug company Boehringer Ingelheim, which is seeking FDA approval for a drug to treat low female libido. If approved, the daily pill would be the first drug in the United States designed to treat low sexual desire in premenopausal women. Read more...
Female Sexual health
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